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“I have a dream.” It’s rightly famous, perhaps one of the most memorable lines ever spoken. So, why do we remember some phrases and not others? More importantly: How do we say something in a way that other people, like our teams, remember our message? Martin Luther King knew exactly how to write so that people will remember the key message. Repetition, he knew, was important. And a lot of it. He’d used it in his Nobel Prize Acceptance Speech,…