Story telling is a leadership skill. When you argue, people get their defenses up. When you tell a story, people listen. Learn more on my blog.
What made me think that I could start a business? A story inspired me. Every entrepreneur has to deal with naysayers. In 2005, a lot of people told me that there was no way I could start a business. No one believed it was possible for me to transform myself from an English teacher to an entrepreneur. And yet I did. No one believed that Americans would buy and actually use reusable shopping bags. And yet they did! The first…
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Recounting my experience as a purpose-driven entrepreneur, my story provides a blueprint for using entrepreneurship to make the world better. I’m very excited to announce that my book, Bag Lady: How I Started a Business for a Greener World and Changed the Way America Shops, will be released on Earth Day, April 22, 2022. Those of you who have known me for a while, may remember me in my previous career as a leading supplier of reusable bags in the…
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Stories engage emotions, and emotions make things happen. More often than not, great leaders are great storytellers.
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Check out my chapter in this new book to find out why a perfect method for achieving authentic branding. No one knows your business better than you do. Your unique authentic branding is your unique value proposition. That’s why you are the most authentic voice for your brand. Using the tools of coaching can help you bring your voice and your ideas forward to create a brand that is truly authentic. Your brand can be the most valuable asset your business…
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Make your message better with my new mini-course: How to Communicate Anything. No matter what you want to say, using my four-step process for clarifying and improving your message will help you communicate more effectively. As an English teacher, I taught thousands of students how to write. I started teaching at the USC Freshman Writing program when I was in graduate school, and love teaching so much that I continued teaching for another dozen years after I graduate. The more…
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