Leadership is getting others to believe in you and your ideas. It’s the foundation of success in every career. Find practical leadership tips on my blog.
How Amazon.com Got Its Name
Actually, I have no idea how Amazon.com got its name. Imagining how it got its name illustrates the power of an image–painting a picture in words. An image is something you can perceive with at least one of your five senses. It helps convey something abstract you have in mind in a way that is concrete to others. So, I imagine that Jeff Bezos goes to his marketing firm and says, “I need a name and corporate identity for my…