Getting Tone Right in Email
https://youtu.be/F-YuO562M0k I feel sorry for this guy. Not because his car is jacked up–it’s a commercial after all–but because, as an actor, he has the same script as a 16-year-old girl getting surprised with a car for her birthday. His job is to make us feel sorry for him, but the words are not going to get him there. He only has tone to do it. The commercial is effective because he and the girl get the tone right. There…